Branding & campaign for Mayor Bloomberg and Mayors Against Illegal Guns
Art Direction, Branding
In an interview with Fast Company, Purpose Creative Director Hannah Kreiswirth said, “at Purpose, we approach our branding from the lens of participation – creating a name and identity that makes people feel a connection to the issue and giving them agency.
For the Everytown branding, we wanted to focus on bringing together people across the country, no matter where they are from or their political affiliation. It needs to feel American –– strong and supportive.”