Branding & campaign for Mayor Bloomberg and Mayors Against Illegal Guns


Art Direction, Branding


Mayor Bloomberg

In an interview with Fast Company, Purpose Creative Director Hannah Kreiswirth said, “at Purpose, we approach our branding from the lens of participation – creating a name and identity that makes people feel a connection to the issue and giving them agency.

For the Everytown branding, we wanted to focus on bringing together people across the country, no matter where they are from or their political affiliation. It needs to feel American –– strong and supportive.”

A home for brave ideas.


In 2014, Fast Company awarded Everytown and Purpose an Innovation By Design Award for its “effective amalgamation of storytelling, marketing, branding, and packaging to capture the emotional impact” of gun violence.