My Big Gay Illegal Wedding

Campaign to shift perceptions on marriage equality

Service

Branding & website design 

Client

ACLU

My Big Gay (Il)legal Wedding is a groundbreaking, flagship ACLU campaign and the culmination of our work to revamp the organization’s supporter engagement strategy. The campaign uses humor to empower same-sex couples from across the country to become powerful spokespeople for marriage equality, reach new audiences and shift perceptions about the issue.

“More and more the way we live and interact with the issues is through the online world, and that has to be front and center from the beginning and not as an after-thought. And that all came about because of the partnership with Purpose.” —Anthony D. Romero, ACLU Executive Director.

“More and more the way we live and interact with the issues is through the online world, and that has to be front and center from the beginning and not as an after-thought. And that all came about because of the partnership with Purpose.” —Anthony D. Romero, ACLU Executive Director.

© 2023 kimC - Because that's the year I'm living in.