The Arsenal Project
A brand that celebrates the history and personality of the place.
Branding & Campaign
The heart & soul of Arsenal Yards is a connection to its heritage and a commitment to its future.
Local Culture And Urban Grit
The development team had a bold and ambitious vision – to create an exciting new mixed use destination that stands out among Boston’s neighborhood transformations and to make sure it was integrated into the broader community of Watertown. Our strategy and brand shows what smart development can create.