The Haswell

The Haswell is a post-war condominium building in the Upper West Side's Riverside Dr./West End Ave.


Digital & Web


P2B Ventures & SJP Properties

If New York is the center of the world, then the Upper West Side is the heart. It is an architectural, intellectual and cultural jewel.

Located in this storied neighborhood, the Haswell is named for the 19th century figure, Andrew Haswell Green, designer of Central Park. Haswell was an urban planner who redefined New York City as a place where nature could co-exist with urban dwellers

Modern & Minimal

The website design needed to capture the tailored experience of the residents 

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Produced with CO-OP Brand Company. Creative director: Max Lozach Art Director: Simon Mortimer